Via Rodolfo Belenzani, 20 Trento, TN
Moderated by journalist Claudio Arrigoni
Sending a text is the equivalent to 10 seconds of distraction and travelling 300m without looking at the road. Taking a selfie distracts you for 14 seconds, while it takes 20 seconds to check a social network (at 100km/h that means covering the equivalent of five football pitches in the dark). Distraction is one of the main causes of road accidents and one of the main contributing factors to distraction is the use of smartphones when driving. In 2015, Italy’s Independent Road Authority (ANAS), in partnership with the Ministry of Infrastructure and Transport and the state police, launched a campaign on road safety with the slogan “Quando Guidi Guida e Basta”, “Keep it real at the wheel” to raise awareness about the issue of distraction on the road. There are two very important testimonials: Martina Caironi, the world’s fastest sprinter among amputee athletes, who lost her leg in a hit-and-run accident; Davide Cucchi who launched the #LaVitaVale campaign after his teenage daughter Valentina, died after being run over outside her house.