SPORT, MODA E DESIGN

Sport, fashion and design. When beauty combines with functionality: image can also be about substance

With Walter De Silva, Fausto Pinarello, Renzo Rosso

By Matteo Dore, La Gazzetta dello Sport journalist

Innovative materials, colour studies and endless research into design with a view to optimising performance. All too often, we’re led to believe that a focus on image is nothing more than a simple marketing technique used to grab our attention and increase sales. Yet an important role is played by those who work to back up technological developments with design that leads us into the future and attempts to solve problems. It’s something that applies to sport as well: from bikes to cars via football boots and technical running tops. Image is substance. It’s a topic that will be explored by three people who have used their talent to make life easier for sportspeople and the general public.


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h 16:30

Talk

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With: Sandro Campagna, Gianni De Magistris, Marco Del Lungo, Pietro Figlioli, Eraldo Pizzo, Ratko Rudic, Carlo Silipo, Stefano Tempesti