Drudi Performance, which has always been used to adding a range of colours to speed, has made its creative spark available to Il Festival dello Sport.
The poster for the second edition of the event bears its signature, which is an image denoting every sport to represent the dream that brings together sportsmen in all fields. Designer Aldo Drudi explained: "Everyone's dream is to take part in a competition and hope to win it. The key moment is not when you release all that adrenaline after achieving your target, but when you get to wind down."
The initial sketches for the image were done by hand and then had the identifying colours of La Gazzetta dello Sport and Trentino added to it. "Putting athletes and colours together has brought this fresh poster to life and it portrays the concept of hard work, commitment and happiness found in all athletes in all fields."