I believe that innovation and its application can develop ground-breaking products and services. Through innovation – in sport too – we can make the world a better place. My inspiration is to help improve society’s wellbeing by combining sport and technology. I’m constantly working for movements inspired by innovation and the “Mens Sana in Corpore Sano” (“a healthy mind in a healthy body”) concept. My mission at ASICS is to drive incremental future growth by creating new business opportunities through partnerships, initiatives and programmes for start-up companies that can aid innovation in services, products and processes.