Iris Cordoba was born in Buenos Aires and holds a degree in Law from the University of Buenos Aires, a Master’s in Administration and Public Policy from the University of Alcala, a Master’s in Digital Economics from the School of Industrial Organisation, and obtained research proficiency for the PhD in Applied Economics at the University of Alcala. Cordoba has based her career on promoting entrepreneurship and supporting small- and medium-sized businesses from the public-private perspective both in Latin America and Spain, with an emphasis on cultural industries, the Spanish economy, sports and the entertainment industry. In early 2015 she set up and now runs the Global Sports Innovation Center powered by Microsoft, a collaborative initiative between the public, private and academic sectors which aims to promote innovation in the sports industry, creating an ecosystem that currently includes over 200 companies and institutions working in a coordinated way to generate synergies and promote projects in the industry. She actively participates as a speaker, mentor and jury member in startup competitions and events linked to sport and technology on a national and international level, such as Sports Analytics World Series, The SPOT, TEKAN TEN by Asics and WFStartcup by GSIC, among others. Iris is an active member in various forums, such as CSD woman, the Spanish Association of Women Marketing’s Sports Committee, the Miguel de Cervantes Virtual Library’s Soccer in Words and Mujeres & Cía’s Engagement. She is also a member of the World Football Summit’s Advisory Board. In 2018 she was included on the list of Spain’s Top 100 Female Leaders in the Revelation and Entrepreneurs category, and at the end of 2018 Metadeporte named Iris Cordoba one of the 20 most influential women in the sports industry in Spain.