Luigi De Siervo
Born in Florence in 1969, De Siervo graduated with a law degree summa cum laude from the University of Florence and boasts more than 20 years’ experience in media and television rights. He joined Rai in 1999, where he held a number of leading positions in business strategy before being appointed CEO of Rai Com SpA in June 2014, the business arm of the Italian public broadcaster. In June 2016 he became chief executive of Infront Italy. He has served as CEO of Lega Serie A since December 2018.