A former professional basketball coach, in 1995 he began working as an entrepreneur in digital communications with a focus on the world of sport. After spending six years on the coaching staff of various Italian Serie A basketball teams, he founded his own agency in 1995 and since then he has worked on digital communications in a number of areas, predominantly within sport. Clients of his various agencies have included AC Milan, Lega Basket Serie A, NBA, FIBA Europe, FISI, ISMF, Lega Volley, Fortitudo Bologna, Olimpia Milano and Infront, as well as a series of companies that invest in sport such as BNL, Enervit, Consorzio del Prosecco and Beko. In 2019 he began running a course for professional athletes on how to use social media in collaboration with Randstad and supported by Facebook Italy. He recently launched a new campaign in sport and digital content.