Pierluigi Collina – born in Bologna in 1960 – is widely regarded as one of the greatest match officials of all time. He has helped redefine the role of referees and appeared in several TV adverts and videogames, giving referees visibility on a par with the players themselves. Over the course of his long refereeing career, which began in 1977, he officiated the 2002 World Cup final between Brazil and Germany, the 1999 Champions League final between Manchester United and Bayern Munich, and the 2004 UEFA Cup final between Valencia and Marseille. He was Serie A referee designator from 2007 to 2010 and UEFA Chief Refereeing Officer from 2010 until he stepped down in August 2018. He is currently FIFA Referees’ Committee Chairman.